Search Engine Optimization (SEO)

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.


1. Link Building

Does your SEO Service software give you the ability to track, log or create backlinks? Top quality SEO service tools can actually search and find sites for you based off keywords you provide it and in return produce a report of qualified websites to start back linking on.

Look for a tool that can manage your links and provide you with information of who’s linking to your site. Both of these metrics are very important when tracking your backlink efforts.

2. Content Analysis

Look for software that can analyze your on-page content and can check for broken links, duplicate content and keyword frequency. Having these tools to analyze on-page SEO for your small business will help keep your content clean and rich for search engines.

3. Keyword Research

One of the most important features a tool that provides SEO services for small business will include is a good keyword research and management function. Being able to research your industry keywords and apply them to blogs and website content while managing the use of them will make your keywording efforts that much easier.

4. Competitive Analysis

This is a tool that you’re really going to like. It’s kind of like spying on your competitors to see what they’re up to. Some SEO service tools can gather competitor backlinks, keywords, domain authority and SERP ranking. Don’t let yourself purchase SEO software without checking to see if it has good competitor analysis features.

5. Reporting

This is a no brainer but can easily get overlooked. You can often get sucked into purchasing SEO software for your small business that has a lot of bells and whistles, but what good is it if it can’t report your progress or track your efforts? Don’t make the mistake of getting sucked in by all the pretty colors. Make sure the reporting database is meaty with daily, weekly and monthly analytic reporting on all your marketing efforts.

6. Support Team

Save yourself the hassle. Before you commit to any kind of SEO services for small business call their support team and see if they are even alive. Sometimes what you’ll pay for is an SEO tool that runs like a software product and doesn’t come with “human” technical support. Test out their customer service and put a few questions to the test to see how knowledgeable they are. Remember, this tool is going to manage your client’s property. Make sure it’s what you want.

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